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About Us

Who We Are

Hi, I'm Emma — and I've been obsessed with making homes feel beautiful for as long as I can remember.

As a home décor specialist with years of experience transforming living spaces, I've always believed that a home should feel as good as it looks. And nothing does that quite like scent.

But for years, I put up with the same frustrations as everyone else. Traditional wax melt burners were a nightmare — messy, difficult to clean, and one wrong move away from getting wax absolutely everywhere. I'd spend more time scrubbing out burners than actually enjoying the fragrance. It felt like the experience just hadn't kept up with how much we'd all grown to love home scent.

Then I discovered jelly wax melts — and everything changed.

Cleaner. Easier. No mess, no fuss. Just pure, long-lasting fragrance that fills every room exactly the way it should. I was hooked from the very first melt.

Here in Shropshire, I'm surrounded by the people — and the animals — who matter most to me. My home is full of life, personality, and more than a little chaos. So being able to choose a different scent for each room, tailored to the mood and energy of each family member, has genuinely brought more calm into our everyday lives.

A grounding scent in the living room. Something fresh and uplifting in the kitchen. A little peace and quiet, bottled.

That feeling? I want every home to have it.

That's why I started Smelly Jelly Wax Melts — to bring luxurious, handcrafted fragrance to homes just like yours. Because your home deserves to feel extraordinary, every single day.

Welcome to the family.

Emma Waddington

Founder, Smelly Jelly Wax Melts

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